Easy methods to Merge Google Enterprise Profiles (and When You Shouldn’t)

Duplicate Google Enterprise Profile listings can result in visibility points, misplaced critiques, consumer confusion, and different issues.

You may merge two Google Enterprise Profiles in the event that they signify the identical enterprise and meet Google’s standards. To merge listings, you’ll must contact Google Assist. 

Nonetheless, merging two profiles isn’t all the time the best choice.

Incorrectly merging your Google enterprise listings may lead to information loss and even hurt your rating in search outcomes.

For instance, if the listings signify completely different areas or providers, merging them may confuse prospects and violate Google’s tips.

And merging isn’t all the time attainable or really useful. However don’t fear:

This information will present you precisely the way to merge two Google Enterprise Profiles with out dropping your rankings or information—and when you might not need to.

Easy methods to Merge Two Google Enterprise Listings

There isn’t a one-click “merge” button inside your Google Enterprise Profile dashboard. 

To merge listings, it is advisable undergo Google Assist—and the precise steps rely in your particular state of affairs. 

Under are the most typical eventualities and the way to deal with them:

Identical Enterprise, Identical Tackle, Identical Proprietor

That is probably the most simple situation. It usually occurs when:

• You unintentionally created or claimed two listings for a similar location
• An inventory was auto-generated and later claimed
• A rebrand or system glitch led to duplication

If each profiles are verified, Google requires you to unverify one earlier than merging. To do that, it is advisable take away the profile out of your account, which successfully unverifies it.

As soon as that’s finished, you may request a merge by way of the Assist Heart.

Identical Enterprise, Identical Tackle, Totally different Homeowners

This occurs when two individuals—usually previous and current enterprise homeowners, managers, or entrepreneurs—have claimed or created separate listings for a similar enterprise.

Earlier than merging, you’ll must request possession of the opposite itemizing:

1. Seek for your online business within the Google Enterprise Listing.
2. When you’ve discovered it, click on “Request Entry.”

3. Full the verification request by filling out the data and clicking “Submit.”

If accepted, the itemizing will likely be transferred to your account. After you have entry to each listings, request the merge by way of the Assist Heart (unverifying one first, if vital).

If the opposite social gathering declines or doesn’t reply, you may nonetheless:

• Submit a merge request by means of Google Assist
• Present documentation proving enterprise possession
• Ask Google to take away the duplicate if it’s not correct

Observe that Google gained’t merge listings with out ample proof that they signify the identical enterprise and that you’ve got rightful management.

Identical Franchise Location Listed Extra Than As soon as

Franchise companies (e.g., eating places, gyms, salons) could unintentionally find yourself with a number of listings for a similar bodily location, particularly if:

• The franchisor and franchisee each create profiles
• An auto-generated itemizing seems along with a claimed one
• Somebody rebrands or updates the itemizing incorrectly

If the listings are true duplicates—similar enterprise, similar location, similar providers—you may request a merge by way of the Assist Heart.

Nonetheless, if every profile displays a distinct operate (e.g., dine-in vs. drive-thru, or gross sales vs. service division), they might be eligible to stay separate per Google’s enterprise tips.

Storefront vs. Service-Space Enterprise (SAB) Mismatch

Merging isn’t attainable if one itemizing is about up as a storefront (with a visual deal with) and the opposite as a service-area enterprise (with a hidden deal with).

Even when they serve the identical prospects and site, Google treats these as completely different itemizing sorts.

What you are able to do as an alternative:

• Determine which itemizing greatest represents your online business mannequin
• Shut or take away the inaccurate itemizing (by way of “Recommend an Edit” or Google Assist)
• Replace the remaining itemizing with the right service space and visibility settings

Can and Ought to You Merge Two Google Enterprise Profiles?

Sure, you may merge two Google Enterprise Profiles—however solely below particular situations. 

Here’s a visible determination tree that will help you perceive for those who can merge your Google Enterprise Profiles:

If you happen to nonetheless need assistance, here’s a particular comparability desk of when you may and may’t merge Google Enterprise Profiles:

✅ You Can Merge If…	❌ You Can’t Merge If…
Each listings signify the identical enterprise on the similar deal with	The listings signify completely different companies
The enterprise has just one bodily location	The addresses are usually not precisely similar (even minor formatting variations rely)
You’re the verified proprietor or supervisor of each profiles (you’ve got entry to each)	The listings are owned by separate accounts and entry has not been transferred
One itemizing is a reproduction or was unintentionally created	One is a storefront and the opposite is a service-area enterprise (deal with hidden)
The addresses are utterly similar, together with formatting	Each listings are service-area companies with completely different service areas
Just one profile is verified (you might must unverify one first)	Each profiles are verified (Google requires one to be unverified)
Each profiles are the identical sort (both each storefronts or each service-area companies)	The listings signify completely different practitioners on the similar location (until it’s a sole practitioner)
	The profiles have completely different enterprise names and don’t clearly signify the identical entity
	You’re making an attempt to merge listings for acquired companies at completely different areas

However not each duplicate Google Enterprise Profile must be merged. 

Merging on the improper time—or for the improper causes—can damage your native visibility or trigger information loss.

Right here’s a fast desk overview of when to merge and when to keep away from, based mostly on varied widespread eventualities:

Situation	Merge Profiles	Various Motion
Identical enterprise, similar location, one verified profile	✅ Most suitable choice—merge to consolidate critiques and keep away from confusion	❌ Not wanted
Identical enterprise, similar location, each profiles verified	⚠️ Attainable—however you should unverify one first	❌ Not wanted
Identical enterprise, completely different homeowners	✅ If you happen to can acquire entry to each profiles	🔁 Request entry, or report one as duplicate if no response
Totally different enterprise names or features	❌ Not allowed	🛠 Preserve each or edit to make clear the excellence
Totally different bodily areas	❌ Not allowed	🛠 Handle every location as a separate GBP
Storefront + service-area mismatch	❌ Not allowed	🔁 Determine which mannequin matches your online business and take away or replace the opposite
Auto-generated duplicate	✅ Merge if similar and unclaimed	🛠 Recommend an edit or mark as “Place doesn’t exist”
Practitioner listings at similar location	❌ Often not merged	🛠 Preserve separate profiles for every practitioner

So, how are you aware if merging is the precise choice? 

Let’s break it down.

✅ You Ought to Take into account Merging If…	🚫 Keep away from Merging If…
You unintentionally created a second profile for a similar location	The listings are for various bodily areas, even when they belong to the identical model
You rebranded however saved the identical enterprise construction, identify, and site	You could have a number of practitioners (e.g., docs, attorneys) on the similar workplace—every ought to have their very own itemizing
You discovered an robotically created duplicate (e.g., from consumer strategies or scraped information)	One itemizing is a service-area enterprise and the opposite is a storefront—Google treats these in another way
You’re consolidating possession below one account to keep away from confusion	The listings serve completely different features (e.g., a retail retailer vs. company HQ)
Your critiques are cut up throughout listings and also you need them mixed	You’re not sure which itemizing is stronger—merging the improper one may damage your visibility

Wish to make sure you’re eliminating the precise itemizing?

Use Semrush’s GBP Optimization instrument to match your native website positioning efficiency throughout each listings and make a data-backed determination about which itemizing to maintain.

Add each your listings to the instrument and test every of their views to see which is getting extra site visitors:

Take into account protecting the itemizing with the upper site visitors and merging the opposite.

Options to Merging Your Google Enterprise Profiles

If merging isn’t the precise transfer, you’ve got just a few choices:

• Declare and replace each listings with right particulars to keep away from confusion
• Mark one itemizing as “Completely Closed” if it’s now not lively or in use
• Request the removing of the duplicate by means of Google Assist
• Redirect prospects by updating web site URLs, enterprise descriptions, and signage to level them to the right profile

The best approach to do away with a reproduction itemizing?

If you happen to’re not anxious about merging them, then seek for your online business on Google Maps. Click on on the duplicate itemizing and click on “Recommend an edit.”

Out of your Google Maps enterprise itemizing, click on “Place is closed or not right here”.

Lastly, click on “Duplicate of one other place” and choose the first itemizing from the drop-down menu.

What Occurs When You Merge Profiles?

Merging two Google Enterprise Profiles combines key information from each listings into one—but it surely’s not an ideal copy-paste. 

Some data will carry over, however different particulars could also be misplaced through the course of. 

Right here’s what will get retained:

• Opinions: Normally, critiques from each profiles will likely be mixed into the merged itemizing
• Enterprise Data: Core particulars like hours, cellphone quantity, enterprise identify, and classes sometimes stay intact
• Verification: The merged itemizing retains the verification standing of the surviving profile

What could be misplaced:

• Evaluate Replies: Whereas critiques themselves often carry over, replies to these critiques could also be misplaced
• Images: Some uploaded pictures—particularly from the profile being eliminated—may not switch
• Customized Quick Names & URLs: If each profiles had customized brief names or URLs, just one could stay

What to Test After Merging

Merges sometimes take 3-10 enterprise days. However they might take longer relying on complexity or verification points. It is best to get an e mail notification when the merge is full.

If the merge was rejected, it’s best to obtain a rejection discover with causes and subsequent steps. Listed here are some widespread rejection causes and the way to deal with them:

❌ Rejection Cause	💡 Why It Occurs	✅ What to Do
Addresses don’t match precisely	Even minor variations like “St.” vs. “Road” can forestall merging. Google wants a 1:1 match.	Edit the addresses in order that they match precisely—together with punctuation, abbreviations, and formatting—earlier than requesting a merge.
Totally different enterprise names	Google assumes listings with completely different names are separate companies.	Replace the names to match if they honestly check with the identical entity. In any other case, take into account protecting them separate.
Totally different enterprise sorts (storefront vs. SAB)	Google treats storefronts and service-area companies in another way.	Select the right sort for each listings and unverify one. Or take away the inaccurate itemizing and replace the verified one.
Each listings are verified	Google requires one profile to be unverified to proceed with merging.	Take away one itemizing out of your Google account to unverify it earlier than submitting the merge request.
Totally different service areas for SABs	Google doesn’t enable merging SABs that cowl completely different areas.	Align the service areas on each profiles (if acceptable), or maintain them separate in the event that they serve distinct markets.
Possession mismatch	If listings are below completely different Google accounts, Google gained’t approve the merge.	Switch possession or administration entry so each listings are managed by the identical Google account.
Google thinks they’re distinct entities	Google could interpret the listings as separate practitioners, departments, or franchises.	Make clear in your assist request that each listings signify the similar enterprise. Embody documentation or pictures to assist your declare.

As soon as the merge is confirmed, examine the merged profile fastidiously:

• Identify: Test your online business identify continues to be correct and correctly capitalized
• Tackle: Test for typos or formatting points
• Cellphone Quantity: Guarantee it is right and clickable on cellular
• Classes: Ensure that the first and secondary classes replicate your providers
• Hours: Affirm that enterprise hours are updated
• Images & Posts: Re-upload lacking photos and restore any essential updates

If something is lacking or incorrect, you may edit your Google Enterprise Profile immediately or contact assist once more. 

Wish to be certain your itemizing is constant throughout Google and 70+ different directories?

Use Semrush’s Itemizing Administration instrument to scan for inconsistencies and guarantee your information is synced in every single place prospects would possibly discover you. 

Merely join Semrush to your Google Enterprise Profile, and it’ll robotically scan for your online business listings in varied directories.

Optimize Your Google Enterprise Profile for Higher Visibility

Merging listings is just step one. If you wish to rank greater in native search, your profile must be full, constant, and constantly up to date.

Use Semrush’s GBP Optimization instrument to:

• Establish lacking data and website positioning gaps
• Benchmark your profile in opposition to prime opponents
• Get actionable steps to enhance your visibility in search