29 Eye-Opening Google Search Statistics for 2025

Google Search is a digital big.

However how huge is it, precisely? What ought to about its search customers’ habits? And the way is the platform adapting to latest developments in AI?

Let’s dive into the most recent Google Search statistics to seek out out. 

Google Statistics Highlights

• There are an estimated 9.5 million Google searches per minute
• Over 60% of searches happen on cell gadgets within the U.S.
• AI Overviews seem for 13.14% of all Google searches
• Google accounts for 89.66% of the worldwide search engine market
• Google’s Buying Graph has over 35 billion product listings
• Folks use Google Lens for 12 billion searches every month

Common Google Search Statistics

1. Google Processes 9.5 Million Searches Each Minute

Google sees greater than 5 trillion search queries yearly, which averages out to 9.5 million searches per minute.

On a per-person foundation (assuming the United Nations has the newest international inhabitants estimate at 8.2 billion folks), this interprets to each individual conducting about 610 searches every year.

(Google, 2025)

2. Prime-Rating Natural Search Outcomes See a 22.4% Click on-By way of Price

Anybody acquainted with website positioning already understands the worth of reaching a excessive place in Google’s search engine outcomes pages (SERPs). 

And the stats communicate for themselves. Our 2023 information exhibits that the typical click-through price (CTR) is 22.4% for place 1, 13% for place 2, and 10% for place 3 on cell. 

It’s necessary to take this quantity with a grain of salt. As a result of search outcomes look a lot completely different now—notably for queries that present AI Overviews (AIOs). 

This implies it’s cheap to imagine that CTRs have modified. 

(Semrush, 2023)

3. Google’s Search Index Is Over 100,000,000 GB in Dimension

Each time you carry out a search, Google scours a whole lot of billions of webpages saved in its index to return related outcomes. 

This index is constructed by means of Google’s net crawlers, which systematically transfer from webpage to webpage through hyperlinks. And make data of what they discover. 

And since content material on the internet is at all times altering, Google’s crawlers are continually at work to make sure the info within the index stays updated. 

(Google, Date Not Specified)

4. Over 60% of Searches Happen on Cellular Gadgets within the U.S.

Desktop gadgets now not account for almost all of searches. And Google has up to date its programs accordingly. 

In October 2023, Google confirmed that its swap to mobile-first indexing was lastly full. In different phrases, Google now crawls and indexes pages from the angle of a cell browser.

This implies cell webpages have to be optimized to carry out nicely in search outcomes.

(Statista, 2022)

5. Virtually 27% of Google’s Desktop Visitors Comes from the U.S.

The U.S. accounts for extra Google desktop visits than another nation. 

India is in second place, accounting for 4.51% of visits. And Brazil is available in third, at 4.37%.

(Statista, 2024)

6. The Most Googled Phrases in 2025 Are ‘YouTube,’ ‘ChatGPT,’ & ‘Fb’

The time period “youtube” receives virtually 1.4 billion month-to-month searches globally, in line with Semrush information collected in February 2025.

In the meantime, “chatgpt” and “fb” obtain roughly 618 million month-to-month searches every. 

(Semrush, 2025)

7. Most Google Search Queries Are 3 to 4 Phrases Lengthy

The typical size of a search question within the U.S. is 3.4 phrases. Which is a slight enhance from about 3.3 two years in the past. 

Within the U.Okay., the typical question size is nearer to three.2 phrases. In Germany, it’s a bit decrease.

(Development Memo, 2025)

AI-Targeted Google Search Statistics

8. AI Overviews Seem for 13.14% of Google Searches

AI Overviews are a SERP characteristic that now seem for 13.14% of all searches, primarily based on Semrush information from March 2025.

This portion has elevated over time—AI Overviews have been solely displaying for six.49% of queries in January 2025.

(Semrush, 2025)

9. Google’s AI Overviews Record an Common of 5 Sources

AI Overviews hyperlink to about 5 sources per question, in line with a research of over 400,000 searches.

Of the sources talked about in AIOs, 52% additionally seem within the prime 10 natural search outcomes.

This means there’s a chance for sources that aren’t on the primary web page to achieve extra visibility. 

And given what we find out about how Google’s Navboost system rewards constructive person interactions, any sources listed in AI Overviews that don’t already rank on the primary web page might be able to climb nearer to web page 1 if customers discover the content material invaluable.

(Surfer, 2024)

10. Circle to Search Is Obtainable on 200 Million Gadgets

Google’s Circle to Search characteristic that’s out there for sure Android telephones lets customers circle, spotlight, or faucet something (pictures, movies, or textual content) on their cell screens to provoke a Google search.

It’s now out there on 200 million Android gadgets. And customers who’ve tried the characteristic go on to make use of it to begin 10% of their searches.

This characteristic is blurring the traces between several types of search. And stands to make search experiences extra seamless. 

(Google, 2024)

11. Google’s International Visitors Declined 7.91% After ChaptGPT’s Launch

We labored with Statista to match search engine site visitors following ChatGPT’s launch and located that Google’s international site visitors decreased 7.91% from 2023 to 2024. 

Different search engines like google and yahoo noticed comparable declines. However AI- and privacy-focused search engines like google and yahoo really noticed will increase.

(Semrush, 2024)

Google’s Search Engine Dominance Statistics

12. Google Accounts for 89.66% of the International Search Engine Market

Regardless of elevated use of ChatGPT and its options, Google Search nonetheless has a 89.66% market share.

Bing is the closest competitor with a 3.88% international search engine market share.

(StatCounter International Stats, 2024)

13. Google Websites Generated 234 Billion in Advert Income in 2024

Google web site’s advert revenues reached an all-time excessive of 234 billion in 2024. 

And these income figures have elevated yearly since 2001—it’s really grown by over 334,000% since that point.

(Statista, 2024)

Desktop vs. Cellular Search Statistics

14. Customers Take Extra Time to Make a Choice When Looking on Cellular

On desktop, about 45% of customers’ choices on what to do subsequent happens inside 5 seconds of looking. On cell, this determine drops to 33%. 

This might be as a result of cell customers have a smaller display to work with, which means they spend extra time scrolling by means of Google’s outcomes. 

(Semrush, 2022)

15. Customers Reformulate Their Preliminary Searches Extra Ceaselessly on Cellular

Google customers typically refine their preliminary searches once they don’t discover what they count on within the search outcomes.

On desktop, customers change their queries 17.9% of the time. On cell, they do it 29.3% of the time.

(Semrush, 2022)

Client Habits Search Statistics

16. Over Half of U.S. Customers Begin with Google When Searching for a Product On-line

Google is the second hottest alternative for brand spanking new product searches, simply barely behind Amazon. 

The following hottest locations for starting product searches are Walmart, YouTube, and Fb.

(Jungle Scout, 2025)

17. U.S. Customers Say Search Advertisements Are the Most Influential Promotions

Search advertisements like those who seem on Google have the best affect on shoppers in comparison with different forms of promoting—solely Gen Z discovered different sorts to be extra influential.

That is helpful perception for entrepreneurs who need to profit from their promoting budgets. 

(Jungle Scout, 2025)

18. On-line Customers Click on on 3D Pictures 50% Extra Than Static Ones

Google encourages retailers to profit from its superior 3D buying capabilities. 

However 3D buying experiences are presently solely out there within the U.S. and are restricted to sneakers and residential items. 

(Google, 2022)

19. Google’s Buying Graph Incorporates Over 35 Billion Product Listings

Google’s Buying Graph is an AI-powered, real-time information set storing billions of product listings. 

And over 1.8 billion of these listings are refreshed each hour to provide customers essentially the most up-to-date, dependable product outcomes.

(Google, 2023)

Native Google Search Statistics

20. About 75% of Customers Use Google When In search of Native Enterprise Info 

This information on people from the U.S., France, Germany, and the U.Okay. exhibits folks rely closely on Google to find details about companies of their areas.

Because of this, companies that maximize their on-line presence by means of native website positioning stand to considerably enhance native site visitors, consciousness, and even gross sales.

(Statista, 2021)

21. Over 20% of Folks within the U.S. Use the Web to Discover a Native Enterprise Every Day

And 32% use it to analysis a neighborhood enterprise a number of instances per week.

This widespread use of Google to seek out native companies underscores the necessity to optimize your native search presence.

(Statista, 2023)

22. Google Maps Searches for ‘Buying Close to Me’ Elevated Globally by Over 100% in 2022

Google’s conventional search outcomes aren’t the one approach to uncover details about native companies—Google Maps can also be a go-to supply for close by enterprise data. 

Creating and optimizing your Google Enterprise Profile (GBP)—pictured under—helps guarantee your corporation is seen to native Google Maps customers. 

(Google, 2022)

23. Companies with Verified GBPs Get About 50 Calls Per Month from Their Profiles

Companies get about 595 calls yearly from their verified Google Enterprise Profiles. Which is about 50 per 30 days.

Including a number of contact choices to your GBP and web site makes life simpler for potential prospects. And you would get extra inquiries, visits, and gross sales because of this.

(Birdeye, 2025)

24. Virtually 90% of Customers Use Google Maps

Customers desire Google Maps over Apple Maps—88% use the previous, however solely 12% use the latter.

Companies appear to really feel the identical approach. Over half of companies included in the identical survey haven’t claimed their itemizing in Apple Maps. 

(BrightLocal, 2023)

Paid Search Statistics

25. Google Advertisements Ship a 700% ROI

Google estimates that for each $1 an advertiser spends on Google Advertisements, they get $8 in revenue by means of each search and advertisements.

Why would advertisements result in higher efficiency in natural search? 

As a result of advertisements just like the one under can enhance your visibility in a approach that results in extra searches, clicks, and purchases in a while.

(Google, 2024)

26. Google Advertisements Have an Common Conversion Price of 6.96% Throughout All Industries

The 2 enterprise classes with the very best conversion charges are “automotive” and “animals and pets.” Each have a mean conversion price exceeding 12%.

The bottom-performing class is furnishings, with a mean conversion price of two.53%. 

(WordStream, 2024)

27. The Most Costly Google Advertisements Key phrase in 2024 Value Over $200 per Click on

Key phrases inside the authorized business are usually dearer than in another class.

This proves it: The most costly key phrase in 2024 was “bike damage lawyer,” with a mean price per click on (CPC) of $210.

(Fraud Blocker, 2023)

Google Visible and Voice Search Statistics

28. Most Voice Searches Are Associated to Climate, Music, and Information

Climate-related queries are essentially the most frequent forms of voice searches throughout the U.S., the U.Okay., and Germany.

Curiously, greater than half of voice search customers within the U.S. have used the expertise for meals supply—in contrast with simply 36% in Germany.

(Statista, 2022)

29. Folks Use Google Lens for 12 Billion Searches Each Month

Google Lens is a visible search instrument that makes use of AI to detect objects and textual content in pictures. 

For instance, if you happen to level your digital camera at a well-known landmark, Google Lens can acknowledge and supply details about what it sees.

The variety of searches made utilizing Google Lens has elevated by 4 instances since 2021.

(Google, 2023)

So A lot for the Numbers—Time for Motion

Right here’s what’s clear from these latest Google search stats: Google remains to be the preferred approach to search. 

Whilst search is altering with options like AI Overviews and AI reply engines like ChatGPT, creating in-depth, high quality content material on key business matters is as necessary as ever.

Semrush’s website positioning Toolkit may also help. 

Begin with Matter Analysis to seek out concepts which can be related to your area of interest. 

Then, use website positioning Writing Assistant to get solutions for writing higher content material. You may even get assist from the built-in AI instruments

Each instruments can be found with the Semrush website positioning Toolkit.