Why Image Compression Matters

Image compression is a crucial process for web performance. It helps in reducing the file size of images while maintaining quality, which is essential for faster website loading speeds. Websites with heavy images often suffer from slow performance, leading to a poor user experience and higher bounce rates.

Benefits of Image Compression

• Improves website loading speed
• Enhances SEO ranking
• Reduces bandwidth consumption
• Optimizes storage space

How Does It Work?

Image compression works by removing unnecessary data from the image file. There are two types of compression:

• Lossy Compression: Some data is permanently removed, reducing quality slightly.
• Lossless Compression: No quality loss, but file size reduction is limited.

Best Practices for Image Optimization

To achieve the best results, always use the right format. JPEG is suitable for photos, PNG for transparent images, and WebP for modern web optimization. Adjusting compression quality settings (like in our tool) helps balance size and clarity.